It is easy to start your business on Qoo10. But it is never easy to take off a business to the higher ground.
We’ve discussed how you can start selling on qoo10. But you don’t just stop there.
It’s a known fact that you will be competing with many existing businesses. Yeah unless you invent something really new that’s not in the market at all.
Most of the products that we sell are definitely not new to Qoo10. iPhone wires? HTC cases? Clothes? Shoes? Just do a quick search on Qoo10. It’s like everywhere and everyone is selling it.
So how to increase your sales on Qoo10? Marketing. This is like the de facto solution to all business problems. You have to reach out to more customers before you can increase your sales.
You see… No matter how good your price is, you won’t have any customers if they didn’t even know you exist in the first place.
Okok I Get It Now… Tell Me How Can I Increase Sales on Qoo10 Then?
Now… it’s finally the time to venture into the marketing tools so you can start to see more sales coming in your pocket.
There are many marketing tools you can find in QSM.
Too overwhelming? No problem, we will be going through some useful tools in that list.
Get People To Know Your Products Using AD Plus Display
AD Plus Display means what it means – it displays advertisement on Qoo10.
It can appear anywhere on Qoo10 depending on what type of advertisement you bid for.
There are three main types of Ad Plus Display. You can bid for a category, keyword or WindowBanner.
If Your Potential Customers Are Finding A Needle In The Haystack…
Imagine that you sell ladies clothes – casual, formal, chic, whatever – just any ladies’ clothes.
You know for sure that there is a pretty huge audience on Qoo10 but you have no idea how to make them interested in your product instead of your competitor’s.
This is what exactly bid for category is used for – to help you find a shopper who don’t know you but are looking for your kind of product (e.g. dress, shoes, bags)
You bid for category if you want your item to display right in front of his/her eyes whenever a user clicks a category.
For example, if a lady clicks Women’s Fashion, you will expect her to see your items in the following places if you bid for Deal Plus or Groupbuy Plus:
Awesome right? Shoving your product right into her face.
If you are always on Qoo10, recall when is the last time you click into one of those big and nice pictures.
Remember, you have to increase your traffic in order to increase your sales.
Not everyone who clicks into the picture is going to purchase your item. But just by doing this you are increasing your chance to strike a deal.
That’s exactly what you need.
So yes, these places are indeed very attractive and effective to attract any shopper who shops for fun. That being said, it is much more expensive to bid for a category.
The minimal bid for Deal Plus is 500 q-cash (S$ 5). To give you a sense, the average bid for Women’s Fashion lingers around 3000 q-cash (S$ 30). This translates to around S$ 900/month. Sounds expensive eh?
Oh Man… This Is Expensive…
Let me break this down for you.
According to Qoo10, there is an average 17,271 daily page view for Women’s Fashion.
Remember that number of page views does not mean that you have the exact same number of visitors. A visitor can view the same page for several times. Let’s say a visitor refreshes the page for 5 times.
You have around 3400 visitors/day. Let’s all be practical. Not everyone will click into your product.
Assuming only 10% of the visitors click into your product, you will still receive 340 visitors/day.
For people who click in, they must be somewhat and somehow already interested in your product.
If your product earns you at least $10 for every purchase, imagine how much money you can earn for the entire month if only 5% of the those 340 visitors purchase your item – S$5,100/month!
This is not the end.
If you provide good service and good product, imagine how many of them will return whenever they are looking for a similar product.
Now tell me, is it not worth it to pay fork out S$ 900/month to gain more visitors?
If Your Potential Customers Know What They Want…
Now imagine that you are interested to buy a cheap air fryer on Qoo10.
Do you go to Home & Living page? No.
You will use the search button and search for “air fryer” because you already know that’s what you are looking for.
There are certain products that people will only search for it when they really need it. They will not be going through all the categories and then suddenly exclaimed that they need an air fryer.
This is exactly what bid for keywords are made for – to let a shopper knows you are selling what they want.
Your products will appear onthe top of the search results whenever a potential customer search for the product on Qoo10 just like this:
Now, how does this help to increase sales on Qoo10?
You see, humans are lazy.
Just imagine how you are searching for something on Google, do you really go through all 1000 pages to find something relevant?
You look for the first few results. If you can’t find, you will probably change your keywords and try again.
This is exactly what will happen when a potential customer search for a specific item. If I already know what I want to purchase, all I need to do is to search, compare price and look at the rating.
When you are new to the big market, there is no way your product can make it to the first page. You need some sales, more views and several clicks to even make it to that page.
But you can’t do that without even making your product to the first page in the first place.
So when you bid for keywords, your product will be listed as one of the top 10 in the search results. This helps to generate some traffics and make sure the potential customers are looking at your product first before looking at your competitors.
The minimal bid for Keyword Plus 100 q-cash (S$ 1). It’s really very cheap if and only if you don’t have much competitors. If you have many competitors, the average rate may be up to 1000 q-cash (S$ 10). This translates to around S$ 300/month.
Wow, 3x cheaper than Category Ads…
The reason why Keyword Ads are much cheaper than Category Ads is because it has relatively less audience. For instance, there are only about 207 searches per day for keywords related to “air fryer” (inc airfryer, airfryer mayer etc).
But remember, these are the people who are looking for something that they want to purchase. They are not searching for a needle in the haystack. They are more likely to hit the purchase button.
You have a higher chance to translate more than 10% of the traffic (~10 searches) into business deals per day. Well, I think I don’t have to do the rest of the math for you.
Get People To Rate You
You want to increase your sales on Qoo10? Make sure you have high ratings and several good comments.
Just think of how you shop online. Do you go for those without ratings or do you go for those with high ratings?
It’s not easy to get people to rate you because there is no obvious benefits of doing so.
In order to attract people to rate you, you can set up feedback rewards campaign on Qoo10.
Why is this attractive?
Buyer can use Qstamp to exchange for voucher on Qoo10. The more Qstamp they can collect, the more vouchers they can redeem.
Of course, this does not come free.
For every Qstamp you have issued, Qoo10 will take S$ 0.10 from the transaction. Then for every Qpoint you have issued, Qoo10 will deduct S$ 0.01 from the transaction.
Here’s another tip… you can also include some personal touch in your parcel. Write a hand-written note to your customer and ask politely for a rating.
Actually there’s a lot more to learn.
Marketing is a never-ending well.
There will definitely be more tools, more techniques and more strategies that you can develop overtime to make things better.
But for now… these are some of the essence that we have gathered when we are trying to increase our own sales on Qoo10.
Then, it’s all up to you how you can retain your customers and make everything better.
If you can do this, everyone else can do the same thing.
So always ask yourself… what’s the distinctive factor you can outshine your competitors?